Great strategy can't be done alone. 

Having a clear strategy helps you attract the right audiences. The right talent. It helps you make business decisions more quickly. It helps your brand resonate with people, so that they are engaged and inspired to act.  

But defining your strategy isn't always easy. In a fast-moving company, it can be hard to see the wood for the trees.

That's where Kim can help.

Kim works in partnership with leaders and founders to help you build your business and attract the right customers through creating a strong brand and communications strategy. 

She brings a fresh perspective to understanding your organisation's strengths and weaknesses, developing a deep understanding of your audiences, and creating a strategy that's unique to you, and to them.

She believes in a human-centred approach, and will typically help you organise your thinking and deliver results from day one.

Specific areas she specialises in include:

Business and Brand Transformation

  • Brand strength analysis
  • Audience and staff research
  • Purpose development
  • Trends and innovation
  • Vision and values
  • Team workshops
  • Brand creation

Communications and Engagement Strategy

  • Objectives and KPIs
  • Target audience definition
  • Narrative development
  • Proposition development
  • Campaign ideas
  • Campaign planning
  • Monitoring and evaluation

Content Strategy and Social Media 

  • Content audit and analysis
  • Content strategy
  • Content planning
  • Tone of voice
  • Content journey mapping
  • Social media strategy
  • Digital content strategy

View Training